The best part of freelance work is getting to work on diverse and interesting projects.
Here are a few of my favorites!
RED MOUNTAIN TRAILS BRANDING PROJECT
Red Mountain Trails is a company that offers vineyard excursions on horseback, bikes, or horse-drawn wagon, as well as seasonal sunset dining events, and wine tasting at local wineries. Still in its early years of operation, Red Mountain Trails has been very successful to date, expanding services and providing unique experiences to the public. After several years of organic growth, the owners decided that it was time for a unified look and feel between various marketing channels.
Originally named for the color of the cheatgrass which used to cover the area, Red Mountain is now wine country. Flourishy script and the prestige branding common to many wineries would be a poor fit for Red Mountain Trails. While the nearby wineries are high quality with mid-price point red wines (Kiona Vineyards, Hedges), the experience being offered is ‘REAL’. Many of the surrounding wineries are in pole barns, agricultural equipment is commonly in use nearby, and there is no shortage of dirt and patina. Both the logo and use of images by MM3 Photography are designed to reflect the experience of Red Mountain Trails.
Heidegger Circle's 2017 Annual conference
This project was to support The Heidegger Circle's 2017 Annual Conference, a event for Heidegger scholars. It included poster event promotion, website, and template for the lecture and event series.
The conference convener selected black and white imagery to express the theme Heidegger: Art, Landscape, Technology and requested a neutral palette using soft goldenrod as accent color and a minimalist feel similar to art gallery promotion.
The purpose of the website is to promote the conference, provide travel, accommodations, and program schedule details for scholars who will be in attendance, submission details for panel abstracts and papers, as well as providing schedule and readings information for the related lecture and events schedule for Whitman students.
The website framework was built on the Squarespace platform so the ongoing content could easily be added and self-managed by students throughout the year under the guidance of their professor.
Walla Walla Dance Company
Walla Walla Dance Company is a popular dance studio that provides an array of classes for students of all ages. Their hard work culminates in two annual performances which is a popular community event.
The focus was to migrate off of an old outdated platform, display class offerings and to improve communication channels for the many parents who the client interacts with every day. The client, being a self-proclaimed luddite, needed everything to be technologically simple and easy to manage from her phone. We leveraged auto-publishing of the blog out to the Facebook page, created contact forms which would put messages in the client's e-mail inbox while adding protection from spam abuse, and cleaned up some old bad data on Google Maps to ensure the studio was easy to find. The wide array of classes and dance camps can now be registered for online, and the web form delivers directly to the client's e-mail inbox. The mobile experience for moms-on-the-go is top notch, preventing unnecessary contacts.
The beautiful image content was shot by photographer Roark Nelson and captures the feel of the studio environment perfectly.
Waitsburg Cottages is a collection of lovingly restored vacation rental properties owned and managed by filmmaker and artist Karen Gregutt and wine writer Paul Gregutt in Waitsburg Washington. Every detail of these cosy cottages has been considered for the comfort of the guests, including high-thread count linens, comfortable furniture, well-appointed kitchens, beautiful outdoor areas, and are immaculately clean. Nestled in the heart of wine country, these luxurious little cottages are the perfect retreat from a busy day of travel and tastings.
The website is designed to showcase the properties and to make reviewing availability a snap. With the owners preferring a person-to-person booking experience, the online form delivers contacts directly to the owner's mobile devices, so they can respond rapidly and manage bookings from wherever they may be.
TEN Pilates STUDIO
Ten Pilates Studio is a pilates studio in Walla Walla founded in 2015 by Patty Jo Amerein. Her services include pilates mat classes, personal training sessions on reformers, as well as riding lessons and clinics focusing on equestrian biomechanics. Because of her history as a former professional dancer, USDF silver and gold metal Gran Prix dressage competitor, and broad range of movement theory, it was fun pulling all the details together to tell a cohesive story. We used a mix of licensed imagery, her own photography collection, and logo/branding created by Steve Wells.
Dynamite Art + Coffee
Dynamite Art + Coffee is a coffee shop/art gallery located in beautiful Waitsburg, WA. Headed by local artist and gallerist Claire Johnston, it's rapidly turning the mundane world of morning coffee and pastry on its ear. Shrugging off standard marketing promotion strategies and supporting local artists and artisans, Claire wanted an equally fresh modern approach to her logo design. Forgoing the obvious comic book reference, she chose an edgier concept of dynamite, with dynamic lines interacting with a clean font. The lines are printed in metallic silver, and the orange hue references the exotic spices used in the shop's featured single mouth-watering pastry made from locally grown and milled non-GMO flour, the Dynamite Roll.
Queen Anne Apiary
This was a fun packaging project done for a beekeeper in the Seattle area. The directive was for packaging that made use of the harvested beeswax as well as the hexagonal glass jars which echo the hive motif. We did a simple paper obi made of kraft paper that contained the required apiary information fastened with a seal made of the beeswax. A metallic gold thread hung the Hive No. 1 laser etched brass tag. While labor intensive, it made a very elegant presentation for holiday giving.
Northwest School of Animal Massage
Illustrations/Digital Imaging Project
This was a fun project for NWSAM, organizing and optimizing their existing image archives of horse and dog anatomy sketches. Margo McKnight did the original beautiful pencil drawings, and NWSAM needed them digitally altered to meet their needs for online and printed coursework curriculum and teaching aids.
The graphic design work included adjusting the histogram levels to ensure a 255,255,255 RGB white background, bumping contrast, and adding logo and copyright details for an online study flashcard deck.
We also added acupressure points and branding to existing anatomy illustrations to support the school's new acupressure program. Output includes both print and online use, and has to function in both full-color and grayscale color spaces.
All digital assets are now organized by animal and resolution, with local network access and cloud storage for backup and distributed access.
The Walls Vineyards
The Walls Vineyards is one of the Walla Walla valley's newer wineries, founded by software attorney Mike Martin and winemaker Ali Mayfield. Originally in production at Artifex winemaking facility in Walla Walla, The Walls recently found its own production home on West Pine Street, with a wonderful tasting studio adjacent to Passatempo Taverna in downtown Walla Walla. Ali's wines are delightful, and sipping them on the patio on a sunny afternoon is a treat not to be missed.
This work was for a tasting menu for the new location that could be easily updated in-house as the wine selections evolved, and story booklet mounted in an evergreen 8"x8" trifold brochure. With the wine labels and logo designed by a New Yorker cartoonist, a storyline referencing the state penitentiary and the inception of The Walls, a mix of photography from staff snapshots to gorgeous work by Mike Easton and Katheryn Elsesser, the primary challenge was to integrate all of the materials to create a cohesive visual narrative.
RURAL YOUTH ENRICHMENT SERVICES
RYES is a non-profit ensuring that kids have enrichment opportunities in the Touchet Valley. The primary focus for this website was on creating an online presence where patrons can easily donate to the 501c3, buy tickets to the annual fundraising performance, and contact board members or project leaders easily.
A diverse group of "projects" are run by various leaders, so each project needed a page of its own that could be personalized to some extent without creating an inconsistent user experience.
E-Commerce enabled Class Registration and E-mail
This is an example of a typical e-mail campaign for one of Open Studio's art classes using Mailchimp to design content, manage lists, and analytics.
Artwork & class description: Colleen Monette
Header photo & body copy: StudioSuze
Duke & Remington
Named for a dog and a horse, Duke & Remington is a lifestyle brand providing high-quality goods and services for the equestrian lifestyle. The logo type was derived from an obscure Italian gothic typeset and repurposed for a more modern aesthetic. The website is e-commerce enabled to accept payment for massage services, create booking requests, and share information regarding equine massage therapy and made-to-measure equestrian goods. Photography was a mix of beautiful professional image content from photographer Reema Al-Zaben and in-house photography. From branding to business cards to website and a huge wall chalk and charcoal installation of the logo on a brick wall, this was a fun project!